Ireland’s seafood marketing efforts prominently promote a wholesome image of sustainability, with the country’s signature “Origin Green” branding mark deployed with vigor in global markets.
But the latest installment of an annual report by non-governmental organization New Economics Foundation suggests the country is among the worst offenders in the E.U. for fishing above levels advised by scientists as sustainable.
The “Our Fish” report places Ireland behind only Spain in the E.U. “overfishing league” table. After Ireland comes Portugal, the Netherlands, and Germany. NEF analysis suggests E.U. countries have overfished by a total of 8.78 million metric tons (MT) over the past 20 years combined.